RE3VISION offers new approach for underperforming properties
Updated: Sep 28, 2018
CHICO, Calif. — Three pacesetters in the world of urban design, retail markets, and economic development have joined forces to fight commercial blight.
Under the RE3VISION moniker, the team is offering a consolidated process for rethinking vacant and derelict commercial properties. Partnering in RE3 are DLA Inc., Marketek and Chabin Concepts.
“Every city has at least one white elephant that makes people cringe,” said RE3 spokesperson, Mary Bosch. “It may be a downtown block, a vacant big box, or an entire mall that closed down. What do we do about that?”
“Every city has at least one white elephant that makes people cringe.”
RE3 works with community organizations and/or developers on an accelerated schedule, moving in a 30-day period from site visit to an actionable short-term guide and a longer-term plan. The process lays out a path for revitalizing or repurposing the property, with steps to build momentum and energize stakeholders.
The solutions, Bosch said, are as diverse as the communities. “Community input is critical. We use a charrette approach with public comment.” There’s also a visual component to excite stakeholders as they see preliminary ideas unfold before their eyes.
The RE3VISION 3-step process was devised by the partners when they saw room for streamlining as they collaborated on projects throughout the West Coast. Each partner brings unique perspective to the project:
DLA, Inc. of Eugene, Oregon, led by David Dougherty, specializes in landscape architecture and urban planning.
Marketek, Portland, Oregon, with principal, Mary Bosch, brings expertise in market feasibility and retail market analysis.
Chabin Concepts of Chico, California, headed by Audrey Taylor, provides strategic planning, marketing and business to business expertise.
RE3 projects range from Main Street improvements to spaces repurposed for dining, community events, or other community-centered activities.
More than 6,700 U.S. retail stores closed in 2017— a record — as reported by CNN Money. The trend is expected to continue. The RE3 process is designed to help communities work toward attracting customers and renewed activity to economic centers.
“Speed is critical,” said Bosch. “Revitalization may be a long-term process, but we get you to the starting line faster and smooth out some of the bumps with our 3-steps-in-30-days approach.”
"We get you to the starting line faster and smooth out some of the bumps with our 3-steps-in-30-days approach.”
RE3VISION can be found at re3vision.com or by calling (503) 504-6770.